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Strategic Directions

DIVERSITY

New forms of expression. Old forms of expression. Experiment. Tradition. Any.

The Law on the Lithuanian Council for Culture (LCC), as one of the main goals of the LCC activity, provides conditions for the development of a wide range of culture and arts activities. It can be noted that this legal basis has enabled diversity (as a priority in all areas) to be mainstreamed in practice, with the focus on the form, while the content diversity themes are, however, not publicly debated.

Culture diversity in the context of LCC is understood, first and foremost, as the dissemination of high-quality arts and / or culture initiatives and efforts to abandon forms of inertia-dictated action. It is assumed that products or services of high artistic or cultural value inevitably contribute to cultural diversity, and LCC strives by means of its resources and instruments to ensure the funding environment open to all qualitative initiatives.

Innovations in the production of cultural products or services are the creation of new forms of cognition and knowledge, the application and the adoption thereof. Innovation is not (only) the use of new media or technologies adapted to the trends of the modern world and the principles that apply therein automatically to sociocultural space - innovations describe the relationship of people with the chosen object, i.e. what kind of access we choose for an act of cognition, and the sharing of this knowledge or narrative about the object with others. Finally, innovation also refers to the chosen form, i.e. it is important how to act, not what is the object of this activity.

On the basis of cultural diversity empathic, open, tolerant and curious society has been developed, which is able not only to accept difference in creation, but also to ensure the conditions for creativity (in the broadest sense) in everyday life.

EDUCATION

Accumulate experience. Find ways of expression. Apply it. Share. Unite. Wake up your imagination.

Cultural education is an open factor shaping one’s worldview that includes not only education in the narrow sense, i.e. as the development of certain cultural or artistic skills or professional development projects, but also in the general sense - as a never ending process of community growth.

In other words, cultural education becomes a preparation for active social activity - it refers to the principles of a certain home culture, the purpose of which is not to raise the generation of artists but to form curiosity and a critical relationship with the environment.

It is also intended to enable all groups of society to disclose and develop their creative potential through active and meaningful participation in cultural activities. Giving meaning and engaging in new experiences builds the self-esteem, empathy and tolerance of others in society, and allows discovering unexpected ways of solving emerging challenges. It is in this sense that cultural education should be understood as an investment requiring constant resources, the results and return of which are used by the public.

The skills and knowledge acquired during the process of cultural education makes it easier to find the area in which one wants to act, as well as ensuring a possibility to be active members of the community, to easier adapt to different socio-cultural environments and to function effectively therein.

ACCESSIBILITY

Be open. Evaluate yourself and your audience. Create for it. Invite.

Accessibility is a certain supply network of created cultural products and services (not necessarily active marketing), enabling communities to engage both in general searches for identity as well as in special socio-cultural processes requiring some efforts from consumers.

Identity refers to search for individuality of Lithuania as historical, social and geopolitical space, identification thereof, construction and sharing this information. Identity is related not only to the maintenance of the identity of Lithuanian ethnic nation, but also with the desire to understand how the coexistence of different national societies (historically and in the present) affects (in the neutral sense) the search for common meanings in communities.

The aim is to make cultural services accessible and attractive to all groups of the population, regardless of their place of residence, social status, economic status or nationality, in order for each member of the society to receive information about culture, use it and apply it. Consequently, project promoters are encouraged to plan cultural activities by providing for the inclusion of specific groups of the society and taking into account the needs of the population, be it of local or other interests.